Privacy Policy

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, phone number, and email address submitted via our contact or enquiry form.
• Usage Data: Pages visited, time spent on the website, referring URLs, browser type, and device information — collected automatically.
• Cookies & Tracking Data: Cookie identifiers and browsing behaviour used for advertising and analytics purposes.

2. How We Use Your Information

We use the information we collect to:

• Respond to enquiries and provide event management quotes or consultations.
• Improve and personalise your experience on our website.
• Send service-related communications (no spam — only relevant updates).
• Display relevant advertisements through Google Ads and related Google services.
• Analyse website traffic and usage patterns via Google Analytics.

3. Google Ads & Advertising

We use Google Ads to advertise our services online. Google may use cookies to serve ads based on your prior visits to our website or other websites on the internet.

• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.
• You may opt out of personalised advertising by visiting Google Ad Settings.
• You can also opt out via the Network Advertising Initiative opt-out page.
• We also use Google Remarketing to reach previous visitors to our site with relevant ads across the Google Display Network.

4. Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience and enable advertising features. Cookies we use include:

• Essential Cookies: Required for the website to function properly.
• Analytics Cookies: Help us understand how visitors use our website (via Google Analytics).
• Advertising Cookies: Used to show relevant ads and measure ad performance (via Google Ads).

You can control or disable cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of our website.

5. Google Analytics

We use Google Analytics to analyse traffic and usage on our website. Google Analytics collects data such as pages visited, session duration, and geographic location in an anonymised form. This data helps us improve our content and services.

To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

6. Third-Party Links

Our website may contain links to third-party websites, including our social media pages on Facebook and Instagram. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their respective privacy policies.

7. Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share data only in the following limited circumstances:

• With trusted service providers (e.g. Google) who assist us in operating our website and advertising — bound by confidentiality obligations.
• When required by law or to protect the rights, property, or safety of Peritus Ideas or others.

8. Data Retention

We retain personal data submitted through our contact form only for as long as necessary to respond to your enquiry or fulfil our service obligations. You may request deletion of your data at any time by contacting us.

9. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will promptly delete it.

10. Your Rights

You have the right to:

• Request access to the personal data we hold about you.
• Request correction or deletion of your personal data.
• Withdraw consent for marketing communications at any time.
• Opt out of personalised advertising as described in Section 3.

To exercise any of these rights, please contact us using the details below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically.